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Visible from the Berne – Geneva highway

Visible from the Berne – Geneva highway

m_jesa-autoroute

Since May 2011, the headquarters building of JESA has been crowned with a new illuminated sign.

Our old sign still showed the name “JESA Kugellager” which suggested that we were solely a manufacturer of ball bearings. Over the last few years JESA has been looking to the future by placing its expertise in ball bearing manufacture at the service of complex units containing rotating parts, under the “Spinning Solutions” slogan. At the time of this strategic shift in 2003, the JESA logo was changed. So that our origins are not forgotten, the full stop after the letters JESA is reminiscent of the balls found in ball bearings. We have installed this new, very imposing logo to bring our brand image into line with our current strategy. The letters are now twice as tall. In the interests of the environment, LED technology is used for illumination of these letters, which are 2.4 meters high. The completion of this sign is the result of collaboration with a local supplier. The project went without a hitch and the installation without too much wind, fortunately. If you are travelling past Fribourg on the A12 motorway from Berne, glance over to your left at the top of the Fribourg-Sud exit and you will see the letters JESA (Joseph Egger SA) embellishing our building. Have a good trip!

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